Krisztina Bence-Kiss, Dr.

Last modified: 18. October 2022

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Dr. Krisztina Bence-Kiss
Assistant Professor
PhD 2021
e-mail: bence-kiss.krisztina@uni-mate.hu

My main field of activity is online marketing, more precisely social media marketing. On this field I not only teach, but am also active in the industry. Besides this, my main fields of interests are the marketing of smart technologies and religions, with special respect to the application of new media in these areas.

​​​​​​​Workplace: Department of Agricultural Logistics, Trade and Marketing

Professional experience:
•    from 2020 lecturer of Szent István University, then Hungarian University of Agriculture and Life Sciences
•    Social media manager: FEI Vaulting World Championship for Seniors 2021; FEI Vaulting European Championship for Juniors and Young Vaulters 2022; Equestrian Vaulting Department of Hungarian Equestrian Federation; Chameleon Poledance; fan page of Balázs Bence, vaulter
•    2016-2020 PhD student and lecturer of Kaposvár University
•    2015-2016 Account intern, Effektív-Art Marketing agency

Qualifications:
•    2021 PhD at Hungarian University of Agriculture and Life Sciences, Doctorate School of Management and Organizational Sciences Gazdálkodás- és szervezéstudományok doktora
•    2012-2014 Masters’ Degree in Marketing, Corvinus University, Budapest
•    2009-2012 BA in Business Administration, University of Pécs, Middlesex University, London (GBR), Hämeen Ammattikorkeakoulu, Valkeakoski (FIN)

Research areas: Online marketing, Social media marketing, Digital marketing, Religious marketing
Information about publications: LINK

​​​​​​Subjects taught:

• ​​​​​​​Marketingcommunication
• ​​​​​​​Online marketing
• ​​​​​​​Social media marketing
• ​​​​​​​Digital marketing (in Hungarian and English languages)                

Thesis topics:
Application and marketing of smart technologies
Application of social media marketing in the different sectors
Social media in religious marketing