Annamária Kovács, Dr.

Annamária Kovács, Dr.

Last modified: 24. October 2022


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Dr. Annamária Kovács
associate professor
PhD, 2009
tel.: +36 30 851 9049
e-mail: kovacs.annamaria@uni-mate.hu

My childhood dream came true when I became a teacher. I really like to teach. I especially like the interactive practical classes when we work together with the students. I can fully identify with my research topics, such as organic farming and sustainable consumption, and I consider it important to spread them as widely as possible.​​​​​​​

Name of Department: Department of Agricultural Logistics, Trade and Marketing

Work experience:
2004-2005: Research Institute of OrganicAgriculture (FIBL), Frick, Switzerland - Researcher
2003-: University teacher at the former institutes of MATE

Qualifications:

  • ·2010: National Healthcare Consultant, Szent István University, Faculty of Economics and Social Sciences
  • 2009: PhD in Management and Business Administration Sciences, Szent István University
  • 2003: Economic Agricultural Engineer, Agrarmarketing, Szent István University, Faculty of Economics and Social Sciences
  • 2003: German translator, Szent István University, Faculty of Economics and Social Sciences

Research activity areas: organicfoods, corporate social responsibility, health- and environmental consciousness, greenmarketing, generational marketing

Awards and recognitions:

  • 2002: SZIU Faculty of Economics and Social Sciences, Academic Level Reward
  • 2003: SZIU GTK Faculty of Economics and Social Sciences, Academic Level Reward
  • 2006: Szent István Scholarship
  • 2008: Hungarian Scientific Academy, Kürthy Pál Memorial Award of the Marketing Science Comittee for the best PhD Student

Publication datas: LINK

Subjects taught:

  • Marketing
  • Productmarketing
  • Marketingmanagement
  • Consumer behavior
  • Consumer- and customer behavior
  • Marketing and sale of organic foods
  • Sustinable consumer behavior

Optional thesis topics:

  • Descriptions of a company's social responsibilities
  • Consumer behaviour of organic foods
  • Generational marketing (analysis of consumer and customer behavior of a selected generation or comparative analysis of selected generations)
  • Analysis of the marketing activities of a food industry company
  • The emergence of health or environmental awareness among Hungarian consumers