Department of Agrarlogistic, Trade and Marketing​​​​​​​

Department of Agrarlogistic, Trade and Marketing​​​​​​​

Last modified: 05. October 2022

The modern economic environment poses many management challenges for leaders, managers, decision-makers and executives in agriculture, food and other businesses. Looking at the global value chains of developed countries over the past two decades, we can see that the evolution from competitive economics to complex cooperative systems is increasingly moving towards more efficient and sustainable eco-efficient management based on complex supply chains, tailored demand-driven, integrated capital efficiency and cooperative systems.
​​​​​​​Our value chains are truly revolutionised by customised demand and 'leaning'.

The aim of our department is to provide the knowledge that will enable future experts to generate competitive advantages for the 'whole system' in today's dynamic and turbulent world, in an intelligent and creative way. Alongside the ever-evolving marketing sciences, the science of logistics is dynamically evolving and catching up, generating a whole new quality of consumer and day-to-day operations through IT.
Traditional production thinking is being replaced by strategic thinking, process and systems thinking, in which logistics embodies a new perspective on value creation, combining customer satisfaction and customer service excellence. 

Marketing combines the mapping and flow of market information, logistics combines the provision of physical material and value flows to achieve this. At our university, both marketing and logistics education have a history of around a quarter of a century, with a balanced mix of teaching, research and consultancy, offered at higher education degree, bachelor's and master's levels, which you can pursue up to PhD level.

The mission of our department is to provide theoretical knowledge of the highest quality, in line with international trends, and to benefit from the international experience and research and teaching collaborations of our colleagues (Webster University USA, Murray State University USA, Christian Agricutural College The Netherlands, Geisenheim University Germany). We aim to develop this further, while maintaining the professional status and recognition we have acquired, and taking advantage of the modern tools of today's information technology (IoT, industry 4.0) and its state-of-the-art possibilities. We use the network of our alumni students to bridge the gap between theory and practice and to expand the research and development opportunities in the department.